Family Focus Free Membership

Thanks to generous financial support from area foundations, corporations and families, the Museum provides free memberships to families in need through our Family Focus program.

Family Focus memberships provide all the benefits of the Museum’s regular Family Membership, along with additional support for caregivers, including free parenting education programs and transportation assistance.


Family Focus membership benefits:


How do I qualify for a Family Focus membership?

Families may qualify for a Family Focus membership if any of the following apply:

Other qualifications may also be considered. If you think you might qualify, but are unsure, please email familyfocus@bbcmkids.org or call 414-390-5437, ext. 228 for English and ext. 226 for Spanish.


How can I apply for a Family Focus membership?

One adult per family must participate in a Family Focus orientation at the Museum and provide proof of qualification including, but not limited to: documents proving participation in BadgerCare Plus, WIC, Title 19, Quest or Head Start; licensed foster parent documentation; an Individualized Education Plan (IEP); a W2 income form; or documents proving that a child is a military dependent with an actively deployed primary caregiver.


Family Focus Orientation


When do I need to renew my Family Focus membership?

Families eligible to renew may complete a Renewal Application and provide qualifying proof by the last day of the month in which your membership expires. If your membership has been expired for more than two months, participation in an orientation session is required.


How can I renew my Family Focus membership?

  1. Print the Family Focus renewal application here, or request a renewal application when you visit the Museum.
  2. Complete the form and mail it, along with a copy of your qualifying proof, to:
    Betty Brinn Children’s Museum
    Attention: Family Focus
    929 E. Wisconsin Ave.
    Milwaukee, WI 53202-5406
    You may also submit your completed renewal form with a copy of your qualifying proof at the Museum’s Information Desk.
  3. To qualify for renewal, visit the Museum at least four times in a 12-month period and complete a Renewal Application before your membership expires. There is no charge to renew your Family Focus membership for an additional year. If you still qualify for the free membership, but did not visit the Museum at least four times during your membership year, then you may renew your Family Focus membership for $10. You must renew each year during the month it expires, even if you are eligible to renew for free.

If your Family Focus membership has been expired for more than two months, participation in an orientation session is required. 


Questions about Family Focus

Please email familyfocus@bbcmkids.org or call 414-390-5437, ext. 228 for English and ext. 226 for Spanish.


Support for Family Focus

Major support for Family Focus is provided by the Herzfeld Foundation, the Northwestern Mutual Foundation, the Zilber Family Foundation, and the Alvin and Marion Birnschein Foundation. Additional support is provided by Brady Corporation, the Vilter Foundation, and A.O. Smith.

If you would like to make a gift to support free memberships for families in need, please click here.

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