Family Focus Free Membership

Thanks to generous financial support from area foundations, corporations and families, the Museum provides free memberships to families in need through our Family Focus program.

Family Focus memberships provide all the benefits of the Museum’s regular Family Membership, along with additional support for caregivers, including free parenting education programs and transportation assistance.

Family Focus membership benefits:

How do I qualify for a Family Focus membership?

Families may qualify for a Family Focus membership if any of the following apply:

Other qualifications may also be considered. If you think you might qualify, but are unsure, please email or call 414-390-5437, ext. 228, for English and ext. 226, for Spanish.

How can I apply for a Family Focus membership?

One adult per family must participate in a Family Focus orientation at the Museum and provide proof of qualification including, but not limited to: documents proving participation in BadgerCare Plus, WIC, Title 19, Quest or Head Start; licensed foster parent documentation; an Individualized Education Plan (IEP); a W2 income form; or documents proving that a child is a military dependent with an actively deployed primary caregiver.

Family Focus orientation:

Apply for a Family Focus membership orientation:

To register for a Family Focus Membership orientation, complete the form below:

Fields marked with an * are required

What is required as a Family Focus member?

Families in the Family Focus program are welcome to explore the Museum, participate in educational programming and attend Museum events at a discounted cost. Families must utilize their memberships four times during their membership year to be eligible for renewal. You must renew each year, during the month your membership expires, to remain as active members within the program.

When do I need to renew my Family Focus membership?

Families who meet the program requirements (listed above) are eligible to renew for free and may complete a renewal application with qualifying proof by the last day of the month in which their membership expires. If the program requirements have not been met or your membership has been expired for more than two months, participation in an orientation session is required.

How can I renew my Family Focus membership?

  1. Print the Family Focus renewal application here, or request a renewal application when you visit the Museum.
  2. Complete the form and mail it, along with a copy of your qualifying proof, to:
    Betty Brinn Children’s Museum
    Attention: Family Focus
    929 E. Wisconsin Ave.
    Milwaukee, WI 53202-5406
    You may also scan and email your completed renewal form with a copy of your qualifying proof.
  3. If you require additional assistance, please visit the Museum and ask to speak with the Family Focus Manager at the Museum’s Information Desk. 

Questions about Family Focus:

Please email or call 414-390-5437, ext. 228, for English and ext. 226, for Spanish.

Support for Family Focus:

Support for Family Focus is provided by the Herzfeld Foundation, with additional support provided by, the A.O. Smith Foundation, the Alvin and Marion Birnschein Foundation, the PNC Foundation, Potawatomi Hotel and Casino’s Heart of Canal Street Program, the Schoenleber Foundation, Inc., and the Joseph and Vera Zilber Family Foundation, Inc.

If you would like to make a gift to support free memberships for families in need, please click here.

Upcoming Events
Wed 21

Be A Maker: Morning Open Making

March 21 @ 10:00 am - 12:00 pm
Wed 21

Be A Maker: Afternoon Open Making

March 21 @ 2:00 pm - 4:00 pm
Thu 22

Tot Time

March 22 @ 10:30 am - 11:00 am
See the Full Calendar
BBCM Updates

Attention Guests: Alternate routes may be required to reach the Museum due to closures on the I-43/I-94 Marquette Interchange and Milwaukee Streetcar construction. Find up-to-date directions here.