Betty Brinn Children's Museum
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Museum Info
929 E. Wisconsin Ave.
Milwaukee, WI 53202
414-390-KIDS (5437)
Click here for directions
Hours and Fees:
Monday-Saturday9am - 5pm
SundayNoon - 5pm
See calendar for special hours.
Adults & children age 1 and older $8.00
Seniors (age 55 and older) $7.00
Children younger than 1 year FREE
Members FREE

Free Membership Program
Family Focus

Thanks to generous financial support from area foundations, corporations and families, the Museum provides free Museum memberships to families in need through our Family Focus program.

Family Focus memberships provide all the benefits of regular membership, with additional support for parents, including financial assistance for bus transportation to the Museum or free parking.


Family Focus membership benefits
How do I qualify for a Family Focus membership?
How can I apply for a Family Focus membership?
Family Focus orientation
How can I renew my Family Focus membership?
Questions about Family Focus?
Support for Family Focus


Family Focus membership benefits

  • Free Museum admission for two adults and all children in the household (up to 18 years old) for one full year.
  • Invitations to members-only and special events
  • A subscription to the Museum's newsletter, Handprints
  • Discounts on Museum parties, special events and workshops
  • A 10% discount on Museum gift shop purchases
  • Free parking and transportation assistance


How do I qualify for a Family Focus membership?

Families may qualify for the free Family Focus membership if any of the following apply:

  • A family has a combined household income of less than $40,000 per year
  • A family receives assistance such as Badgercare Insurance/Forward card, Quest, Title 19, WIC or Medicaid
  • A child or caregiver has special needs
  • A child is in Head Start
  • A family has a foster child
  • A family member, who is a main caregiver, is deployed in the military
  • A caregiver speaks limited English
  • Other qualifications may also be considered. If you think you might qualify, but are unsure, please call (414)390-KIDS (5437), ext. 228, or email familyfocus@bbcmkids.org.


How can I apply for a Family Focus membership?

One adult per family must participate in a Museum orientation and provide proof of qualification including, but not limited to: documents proving participation in BadgerCare Plus, WIC, Title 19, Quest or Head Start; licensed foster parent documentation; an Individualized Education Plan (IEP); a W2 income form; or documents proving that a child is a military dependent with a deployed caregiver.


Family Focus orientation

  • Upcoming orientation dates:
  • Monday, April 7, at noon
  • Thursday, May 8, at 6 and 7 p.m.
  • Monday, June 16, at noon
  • Monday, July 14, at noon
  • Monday, August 11, at noon
  • Thursday,September 11, at 6 and 7 p.m.
  • Monday, October 13, at noon
  • Thursday, November 13, at 6 and 7 p.m.
  • Monday, December 8, at noon

  • You must pre-register for the Family Focus orientation. Please call 414-390-KIDS (5437), ext. 228, or e-mail familyfocus@bbcmkids.org. Provide your name, the orientation date you are attending, and a phone number and/or an e-mail address so that we may confirm your registration.
  • Each orientation is open to the first 30 families that pre-register.
  • If you cannot attend on the date for which you have registered, please call the Museum at 414-390-KIDS (5437), ext. 228 to cancel at least 24 hours in advance so that your space may be given to another participant. Registrants who do not contact us in advance to cancel may lose a priority reservation for future orientations.
  • Upon arrival, please check in at the Museumís Information Desk and let a Visitor Assistant know that you are registered for the Family Focus orientation.
  • The orientation is for adults. During the orientation, children may play in the Museum if accompanied by an adult. Child care will be available as well.
  • Families may play in the Museum before and after the orientation; the orientation and Museum visit are free.
  • Upon completion of the orientation and a survey, you will receive a free parking pass (for the US Bank garage, accessible at the corner of Michigan and Cass Streets) or free bus passes.

  • Questions about Family Focus?

    Call (414)390-KIDS(5437), ext. 228, or email familyfocus@bbcmkids.org


    How can I renew my Family Focus membership?

    1. Print the Family Focus renewal application here or request a renewal application when you visit the Museum.

    2. Complete the form and mail it, with a copy of your qualifying proof, to:
    Betty Brinn Childrenís Museum
    Attn: Family Focus
    929 E. Wisconsin Ave.
    Milwaukee, WI 53202

    Or, it may be submitted with a copy of your qualifying proof at the Information Desk.

    3. When you visit the Museum at least FOUR times during the 12 months of your membership, your membership is FREE on your next renewal date! If you qualify for the free membership renewal but do not visit the Museum at least four times during the 12 months of your membership, you may still renew your Family Focus membership for $10.

    If your membership has been expired for more than two months, you must attend an orientation session in order to renew.


    Support for Family Focus

    Family Focus and other Museum outreach programs are generously supported in part by the Albert J. and Flora H. Ellinger Foundation, A.O. Smith Foundation, Elizabeth A. Brinn Foundation, Forest County Potawatomi Foundation, Richard and Ethel Herzfeld Foundation, Joy Global Foundation, Krause Family Foundation, Inc., Quad/Graphics, Stackner Family Foundation and Windhover Foundation.

    Family Focus remains central to the Museum's mission to provide early learning opportunities for all children and families in our community. Because the Museum does not receive operating assistance from the United Way, UPAF, or from city, county, or state governments, annual contributions are critical to sustaining our mission and important programs like Family Focus.

    If your business would like to support this important program, please click here. If you are an individual who would like to make a gift to support free memberships for families, please click here.

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