Location, Directions & Parking

Location

Betty Brinn Children’s Museum
929 E. Wisconsin Avenue, Milwaukee, WI 53202
Located at Museum Center Park on the second level of the Miller Pavilion.

Directions to the Museum

FROM THE WEST

Take I-94 east and merge onto I-794 east. Follow the Lakefront signs and exit at Lakefront (1F). Continue on N. Lincoln Memorial Dr. to Michigan St. and turn left (west). The Museum will be on your immediate right.

FROM THE NORTH

Take I-43 south and merge onto I-794 east. Follow the Lakefront signs and exit at Lakefront (1F). Continue on N. Lincoln Memorial Dr. to Michigan St. and turn left (west). The Museum will be on your immediate right.

FROM THE SOUTH

Take I-43 north and merge onto I-794 east. Follow the Lakefront signs and exit at Lakefront (1F). Continue on N. Lincoln Memorial Dr. to Michigan St. and turn left (west). The Museum will be on your immediate right.

FROM THE AIRPORT (South Side)

Take I-794 west (NB) and exit at Lakefront (1F). Take Lincoln Memorial Dr. north to Michigan St., then turn left (west). The Museum will be on your immediate right.

For up-to-date travel information, visit the Wisconsin Department of Transportation 

Parking

Parking Notice June/July: The Museum Center Park garage may increase their parking rates during festival season in downtown Milwaukee. Museum guests will receive a $6 flat-rate sticker and Museum members will receive a $3 flat-rate sticker when checking in at our Information Desk. Stickers are only available/applicable for Museum guests within our regular business hours.

Museum Center Park garage is adjacent to our facility and visitors may access the Museum via elevator or stairs.

• A $3-off discount is available for Museum visitors (receive your voucher at the Museum’s admissions desk). Rates may change during festival season in downtown Milwaukee.
• $3 flat-rate parking is available for Museum Members (you will receive a voucher when checking in at the Museum’s admissions desk and pay in the parking structure). Rates may change during festival season in downtown Milwaukee.

Below are photos of the Michigan Street and Lincoln Memorial Drive entrances for the Museum Center Park garage:

Additional parking structures in the area are available. On-street metered parking options are also available on several streets in the area. Meters are free on Sunday.

Click here for information about hours and admission.

© Betty Brinn Children's Museum. All Rights Reserved. Privacy Policy