Location, Directions & Parking

Location

Betty Brinn Children’s Museum
929 E. Wisconsin Avenue, Milwaukee, WI 53202
Located at Museum Center Park on the second level of the Miller Pavilion.

Directions to the Museum

FROM THE WEST

Take I-94 east and merge onto I-794 east. Follow the Lakefront signs and exit at Lakefront (1F). Continue on N. Lincoln Memorial Dr. to Michigan St. and turn left (west). The Museum will be on your immediate right.

FROM THE NORTH

Take I-43 south and merge onto I-794 east. Follow the Lakefront signs and exit at Lakefront (1F). Continue on N. Lincoln Memorial Dr. to Michigan St. and turn left (west). The Museum will be on your immediate right.

FROM THE SOUTH

Take I-43 north and merge onto I-794 east. Follow the Lakefront signs and exit at Lakefront (1F). Continue on N. Lincoln Memorial Dr. to Michigan St. and turn left (west). The Museum will be on your immediate right.

FROM THE AIRPORT (South Side)

Take I-794 west (NB) and exit at Lakefront (1F). Take Lincoln Memorial Dr. north to Michigan St., then turn left (west). The Museum will be on your immediate right.

For up-to-date travel information, visit the Wisconsin Department of Transportation 

Parking

Museum Center Park garage is adjacent to our facility and visitors may access the Museum via elevator or stairs.

• A $3-off discount is available for Museum visitors (receive your voucher at the Museum’s admissions desk)
• $3 flat-rate parking is available for Museum Members (you may purchase a voucher when checking in at the Museum’s admissions desk)

The US Bank Structure is one block west of the Museum and is accessible off of Clybourn Street.

• The US Bank structure offers up to 4 hours of parking for $3 to all Museum visitors (you may purchase a voucher when checking in at the Museum’s admissions desk). Rates are subject to change, rates may not apply during festival season (June-September).

Parking passes purchased at or issued by the Museum may be used in the Museum Center Park structure during regular Museum hours or during Museum special events throughout the year.

Additional parking structures in the area are available. On-street metered parking options are also available on several streets in the area. Meters are free on Sunday.

Click here for information about hours and admission.

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